Chapter 3

Why Is Transformation Hard?

Why is change hard? We think there are three reasons why change is hard. The first reason is that change is a system problem. Organizations, groups, people, and even individuals strive for congruence. Professors David Nadler and Michael Tushman argue that congruency means that organizations are designed to produce the result they are getting.1 Somewhere inside all organizations there has to be someone, or some system, that is satisfied with the current results of the organization; if not, the organization would change. For example, while a particular promotion policy based on seniority might make it difficult to put the most qualified person in the job, the human resources department might want the seniority ...

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