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Successful Selling for Small Business: What It Takes and How to Do It by Jackie Wade

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Introduction – Challenging Times

I have been selling since I was five years old; I can clearly remember the first shiny shilling! Interestingly no-one taught me till I was almost thirty. Somehow I just did it and did it well – it came naturally and I loved it. From selling sweets in my grandmother’s grocery store, to running market stalls around the fair city of Dublin; then on to the more challenging and exotic world of international business-to-business sales. These many different scenarios, different languages, different cultures, different products and services were all, somehow, the same. It was all about connecting with the right people, in the right way, with the right story, and not giving up.

When I set up my company, Winning Sales, ...

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