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Successful Selling for Small Business: What It Takes and How to Do It by Jackie Wade

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Chapter 1. Selling – Can Anyone Do It?

10 things you should know about selling

  1. Successful selling is not a black art. It is a logical process and conclusion, based on a simple series of pre-planned, well-executed steps.
  2. Sales output is related to input. You get out of it what you put in to it.
  3. Selling is not marketing, marketing is not selling.
  4. Telling is not selling.
  5. You cannot close what’s not closable.
  6. No is ok. Every no brings you closer to yes.
  7. Likeability is important but not everything.
  8. In sales we are all equal – buyer and seller.
  9. It’s not about perfection, it’s about doing it.
  10. Sales Success = mindset + process + action!

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