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Successful Selling for Small Business: What It Takes and How to Do It by Jackie Wade

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Chapter 7. Selling – A Quick Fix or a Lifetime Habit?

Before concluding, let me share with you some sales challenges I see business owners face every day as their business grows and the demand and pressure on their time increases.

1. Selling as a quick fix versus lifetime habit

Many small business owners see selling as a quick fix, rather than a lifetime habit. “When things are quiet, I’ll do a bit of selling”. The worse time to look for business is when you are quiet, because this usually means you are needy and desperate for sales and very often it is a case of too little too late. Little and often, even when you appear not to need it, is truly best practise. Given that you may have limited resources and will probably be juggling several ...

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