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Super Agent: Real Estate Success At The Highest Level by JoAnn Callaway, Joseph Callaway

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13 Marketing

As exciting as prospecting is, there is a limit on how many prospects you can be in front of in a day. A face-to-face meeting is both the best method and the most limiting due to time constraints. JoAnn's day may seem like one long phone call but she still doesn't talk to more than a hundred people before the clock closes her down. Welcome to marketing where the sky is the limit.

Through marketing you can reach thousands, even tens of thousands, of people at one moment. Through marketing you can dominate in days. Your only limitation is money and, as we know, the money ultimately comes from results, and results come from effectiveness, so effective marketing is the key that unlocks the treasure-house door.

Only Two Things to Decide

Effective marketing makes the phone ring. Effective marketing turns you into the pursued instead of the pursuer. Super agents who last are effective marketers. What you do once that phone rings is vital and we will discuss that, but first you have decisions to make.

There are only two things to decide in marketing and that is the medium and the message. Everything else you do serves you in making those decisions and remaking them every day. That's right, marketing is a moving target. You cannot just layout your marketing for the year and walk away. You cannot hand over the promotion of your business and not be involved in the measurement of the results. Agents do this daily. They buy a postcard promotion and a month later, after they've ...

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