O'Reilly logo

Super Agent: Real Estate Success At The Highest Level by JoAnn Callaway, Joseph Callaway

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

15 Being Digital

Starting our careers in 1997 gave us front-row seats to the digital transformation of business in general and the real estate profession in particular. As super agents, we experienced the pain and gain firsthand. Over those years the role of the Internet has been tested and retested, defined and redefined, over and over again. Although none of us knows with certainty what the future holds, we can offer several conclusions beginning with what the Internet is not.

Promises, Promises

First of all the Internet will not eliminate or do away with the real estate agent. Yes, film, audiotape and pay phones may be gone. Travel agencies have had a tough existential challenge, but nobody is ready to compare the complexities and the consequences of a real estate transaction to booking a trip to the Bahamas. There are over 2 million agents in this country. Technology is not going to create another 300 million agents so that everybody can do their own transactions. People need representation if only to protect them from themselves.

We have a client who is an attorney who, along with three other attorneys, got together and bought the office building that housed their respective practices. It was a beautiful building and all the tenants were law firms, about 20 in all. Our fearless foursome planned to manage the building. They were, after all, lawyers and on the premises everyday. It would be a piece of cake. For the first five years that our client and his fellow-investor lawyers ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required