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Super Agent: Real Estate Success At The Highest Level by JoAnn Callaway, Joseph Callaway

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21 Teaming Up

Real estate was a solitary profession at the beginning of the 1990s. An agent had their broker and affiliates, to be sure, and there were married couples and some family operations, but the vast majority of agents worked alone. We remember shortly after being licensed, hearing a lady speak at our broker's office meeting about providing transaction coordination services on a freelance basis and after she left many of the old crones talked about how that would never happen, paying out part of their commission for something they could do themselves. Change comes slowly.

JoAnn and I were innovators. When we began it seemed like everything we did was the opposite of what were the “how we do things because that's how we've always done things” accepted business practices. Our broker called one day and asked what a coming soon sign was. Someone had obviously raised the question on our behalf.

I told Jim that we often had sellers whose home was not ready to show. Now, we had always gotten seller instructions to hold off on the MLS input until they were ready because the MLS rules are clear about putting listings on the system promptly, unless instructed otherwise, but we had also held off on putting up a sign as this was the current convention. Then, a light bulb went on and we created the coming soon rider. The logic was that we could build anticipation, take names of callers, and promise early notification just as the home went on the market. It was a no brainer that had ...

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