O'Reilly logo

Super Secrets of the Successful Jobseeker: Everything you need to know about finding a job in difficult times by Simon Gray

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7: Getting in Front of the Decision Maker

Ever heard the phrase “give to receive”? Well, it really does work.

Think about it… if someone is offering you something for free that has value to you, aren’t you more likely to engage with them than if they are hard selling you something you probably don’t want or need?

When we started Cherry Professional I took on sole responsibility for PR and marketing. My background is in accountancy and I have little experience in PR – still when you’re at the start of something new on a limited budget it’s amazing what you can turn your hand to! It helps that I have an interest in PR and marketing, as in my opinion it transcends all areas of life.

I had reasonable success and managed to get our brand ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required