Ever heard the phrase “give to receive”? Well, it really does work.
Think about it… if someone is offering you something for free that has value to you, aren’t you more likely to engage with them than if they are hard selling you something you probably don’t want or need?
When we started Cherry Professional I took on sole responsibility for PR and marketing. My background is in accountancy and I have little experience in PR – still when you’re at the start of something new on a limited budget it’s amazing what you can turn your hand to! It helps that I have an interest in PR and marketing, as in my opinion it transcends all areas of life.
I had reasonable success and managed to get our brand ...