6 Telling a Story
On the first day that SuperJam launched on the shelves, the first few articles about SuperJam appeared in the Scottish papers. By the afternoon, I was inundated with phone calls from newspapers, radio stations and television producers all wanting to interview me.
Waitrose helped to fuel this media attention by sending out a press release and, over the coming three days, about 30 newspapers and magazines, 16 radio stations and 7 television programmes interviewed me.
This was a completely surreal experience and I couldn't believe how interested people were in the story. Apparently, I was the first teenager ever to supply one of the big supermarkets. This felt like a great achievement. The highlight of all of the media coverage ...
Get SuperBusiness: How I Started SuperJam from My Gran's Kitchen now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
