7 Sell, Sell, Sell

In a relatively short space of time, SuperJam has gone from being stocked in just over 100 Waitrose stores on the day of launch, to being available in well over 1,000 outlets, online and on home shopping channels.

These outlets range in size from tiny little corner shops to massive hypermarkets and cash and carrys. There was a completely different process for getting the products into each kind of outlet but, in essence, we had to sell our vision of trying to reinvent the world of jam to each of them.

I'd like to give you an insight into how we went about finding out who all of our potential customers were and all of the different methods we've used to convince them to buy our products. For some customers, it's been necessary ...

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