Not your average consumer.
Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.
In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.
Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Table of contents
- Cover Page
- Title page
- Copyright page
- Table Of Contents
- Part One: An Introduction to Superconsumers
- Part Two: How They Did It
- Part Three: How You Can Do It
- About the Author
- Title: Superconsumers
- Release date: November 2016
- Publisher(s): Harvard Business Review Press
- ISBN: 9781633692084
You might also like
You, Only Better
If you want to be happy, fulfilled and energised its probably best not to obsess over …
CISSP For Dummies, 4th Edition
A fully updated guide to CISSP certification CISSP certification is the most prestigious and highly valued …
Mastering Metasploit - Third Edition
About This Book Discover the next level of network defense with the Metasploit framework Who This …
Mapping Innovation: A Playbook for Navigating a Disruptive Age
Map the innovation space—and blaze a path to profits and growth Countless books, articles, and other …