Book description
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
- About the Author
- SECTION I CUSTOMER VALUE—THE BUILDING BLOCKS
- SECTION II DESIGNING A SUCCESSFUL CUSTOMER STRATEGY
- SECTION III EXCELLING IN THE MARKETSPACE
- SECTION IV RETAINING CUSTOMERS—ANALYSIS AND STRATEGY
- Notes
- SECTION V CUSTOMER VALUE CASE STUDIES
- Index
Product information
- Title: Superior Customer Value, 3rd Edition
- Author(s):
- Release date: February 2012
- Publisher(s): CRC Press
- ISBN: 9781439861295
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