Superior Customer Value, 3rd Edition

Book description

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo

Product information

  • Title: Superior Customer Value, 3rd Edition
  • Author(s): Art Weinstein, D. Hank Ellison
  • Release date: February 2012
  • Publisher(s): CRC Press
  • ISBN: 9781439861295