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Superior Customer Value, 3rd Edition by Art Weinstein

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About the Author

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida. He earned his PhD in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd ed., and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted ...

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