You can drive your business or be driven out of business.
B. C. Forbes
Companies must turn from a make-and-sell philosophy to a sense-and-respond philosophy.
“We must be more customer focused, we need to create new market opportunities!” Undoubtedly, you have heard this management mantra or a variant of this theme recently. Executives use terms such as customer (or market) centric/driven/focused/oriented and so forth1 to motivate their people to do a better job relating and responding ...