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Chapter 8Integrated Marketing Communications and Social Media

Unless your campaign has a big idea, it will pass like a ship in the night.

David Ogilvy

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Seth Godin

A large part of Barack Obama’s success in winning the presidency in 2008 was due to his marketing campaign. President Obama’s coordinated promotional strategy stressed the use of the Internet and social networking tools. In addition to his electronic ...

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