Supernova Advisor Teams

CHAPTER 5Establishing a Vision, Mission Statement, Value Proposition, and Elevator Pitch

“A mission statement is not something you write overnightBut fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life.”

—Stephen Covey

This chapter is about confirming and/or creating the vision, mission statement, and value proposition for your team. This should also be discussed with each team member to determine if there is congruency of purpose. Team members want to have meaning and purpose in their lives. Vision and mission statements provide an inspirational purpose for your team and clients to rally around. They become part of the spirit of the team. We experience teams that operate without vision and purpose, and we find that they often act at cross purposes. The impact to the team occurs when no one can agree on a specific direction, how to handle clients, or establishing team agendas.

If you think about your vision as part of a dream and it is created without the involvement, feedback, or discussion of the other team members, then your vision or mission has been created in a vacuum. Team members might respond by saying, “That's your vision or mission, not mine! We do not agree on our purpose and values,” thus giving rise to conflict or a breakup down the road.

Let's say I'm an outsider observing your team. I'm going to ask each team member three ...