Supertrends

Book description

Take a look into the future and discover the trends that are shaping our world

Futurists are in the business of predicting the future. What do the most efficient futurists know? You’ll find the answer inside Supertrends: 50 Things You Need to Know About the Future. Discover how we can expect the world to evolve in terms of demographics, economics, technology, environment and beyond. Whatever it is that you do, you will be able to better prepare for the future if you can just get a clear view of it.

These are turbulent times, and we all need to be ready for what’s coming if we hope to thrive. This book addresses what we can expect in the coming decades, and how companies and government should adapt to accelerating change. You will also see improvement in your own ability to predict the next big thing – a valuable skill in any walk of life.

  • Discover the core principles of efficient forecasting
  • Identify underlying drivers and recurring social patterns which help explain and predict events
  • Learn about evolving and expected future technologies and lifestyles, and how they will be applied in the coming decades
  • See how companies and governments can become more future-proof by adopting new and innovative management principles

Author Lars Tvede is a serial entrepreneur and currently works as founding partner in the successful venture fund Nordic Eye, the think tank Futures Institute and the forecasting company Supertrends. Throughout his career, he has found success through his uncanny ability to predict the trends that will take our world forward. Read this book to benefit from his insights and get a handle on what’s coming next in our dynamic world. Anyone who needs to understand the future – from financial executives, industry leaders and entrepreneurs to journalists and politicians – will benefit from Supertrends.

Table of contents

  1. COVER
  2. ABOUT SOURCES AND CONTRIBUTORS
  3. 1. FEELER, THINKER, HEDGEHOG, FOX – ON PREDICTIONS
    1. Are you a feeler or a thinker?
    2. Hedgehogs and foxes – which are best at seeing the future?
    3. No! As in never!
    4. Our knowledge at double speed
    5. The creative design field
    6. The world's a much better place than people think
  4. 2. DEMOGRAPHY AND PROSPERITY
    1. The West versus the rest
    2. Population growth is actually decreasing rapidly
    3. Huge growth in prosperity continues
    4. A massive elderly boom
    5. Depopulation of rural areas
    6. Increased global equality and local inequality – but will this continue?
    7. A more peaceful world
    8. The lost billion people – the world's biggest problem?
  5. 3. THE BIOTECHNOLOGICAL REVOLUTION – LIFE AS COMPUTER TECHNOLOGY
    1. CRISPR – the new genetic word processing
    2. New genetically engineered species
    3. Recreation of extinct species – the real Jurassic Park
    4. Tomorrow's genetically modified humans
    5. A healthier, safer world
    6. Revolutions in the fight against cancer
    7. New cells for old lives
    8. Wearables, self-diagnoses, biohacking, and lifestyle medicine
    9. The intelligent healthcare of the future
  6. 4. COMPUTERS, SOFTWARE, AND ELECTRONIC NETWORKS
    1. From exceptional to magical
    2. Bell's Law of new computer classes
    3. Cloud computing and the as-a-service movement
    4. AI – the career cul-de-sac that suddenly got hot
    5. IoT – nerve fibres for the mechanical world
    6. Big data = big deal
    7. Smart robots – the new ecosystem
    8. Smart remote control – the magic wands of reality
    9. Quantum computers – billions of times faster
    10. VR – dream worlds for real
    11. AR – Pokémon GO on steroids
    12. Ambient user experience – the frictionless total experiences
    13. Cyberattack – crime-as-a-service and lots more besides
    14. The new stalker economy
  7. 5. THE PATH TO INFINITE ENERGY
    1. Fossil fuels – the culmination is approaching
    2. Vast, constantly growing reserves
    3. Nuclear power – a renaissance on the way?
    4. Nuclear fusion – the ultimate energy solution
  8. 6. THE IMPORTANCE OF INNOVATION FOR RESOURCES AND ENVIRONMENT
    1. Innovation, dear friends. Innovation!
    2. Ideas – the ultimate resource
    3. Meat produced without animals
    4. Greater prosperity, better environment
    5. Global warming in perspective
    6. The world is actually getting greener
    7. The sixth mass extinction?
  9. 7. NEW NETWORKS AND DECENTRALISED TECHNOLOGIES
    1. Geosocialisation. Who – and where! – you are
    2. The e-commerce revolution – far from over
    3. Influencer marketing
    4. The wild decentralised autonomous organisations
    5. Blockchain – the Internet of Value
    6. The rating economy – good for markets and culture
    7. The global village and its new cyber rock stars
    8. Share, care, and save (sharing economy) – hot, hot, hot
    9. Exponential organisations: big money!
  10. 8. THE TRANSPORT, HOUSES, AND CITIES OF THE FUTURE
    1. The transport of the future – faster and more flexible
    2. Innovation in the construction sector
    3. Tomorrow's jet-set nomads
  11. 9. THE NEW LIFESTYLES – EXPERIENCES AND SELF-REALISATION
    1. The experience economy – all the world becomes a stage
    2. The changeable idea of prestige
    3. Self-realisation – the service in which you are the product
    4. Innovation and entrepreneurship – self-realisation that gets cheaper
    5. Do-it-yourself and maker movements – working for fun
    6. The human cloud – total transformation of the labour market
    7. More backsourcing
    8. Bespoke media
    9. Multi-identities are more acceptable
    10. Intelligence amplification – better, more flexible education
  12. 10. BUSINESS MANAGEMENT IN A MORE DYNAMIC WORLD
    1. Impulsive organisations
    2. Conformist organisations
    3. Achievement organisations
    4. Pluralist organisations
    5. Evolutionary organisations
    6. New technologies create new forms of management
    7. The new information paradigm: seek–sense–share
    8. What should be kept permanent and what should be done flexibly?
    9. Delegation – activate the staff
    10. Involvement – make use of your meta-organisation
    11. Inclusion: mobilise the whole world for your project
    12. Algorithm-based management versus human management
  13. 11. THE POLITICAL IMPLICATIONS OF TOMORROW'S TECHNOLOGIES
    1. Three social standard patterns that often undermine civilisations
    2. The future welfare society – pyramid states or agile app stores?
    3. The battle for top–down management and decentralisation
    4. Openness or closedness?
    5. The information problem in public management
    6. Government as a platform: small government – big services
    7. The growing attraction of basic income
    8. Value-based public management – good or bad?
  14. 12. THE FINAL RULE
  15. APPENDIX: SOURCES AND INSPIRATIONAPPENDIX: SOURCES AND INSPIRATION
  16. BIBLIOGRAPHY
  17. INDEX
  18. END USER LICENSE AGREEMENT

Product information

  • Title: Supertrends
  • Author(s): Lars Tvede
  • Release date: February 2020
  • Publisher(s): Wiley
  • ISBN: 9781119646839