“Success in the modern world depends on the real connections you have.”
— Reid Hoffman, founder and CEO, LinkedIn
The road to growth is paved with partnerships – successful businesses rarely operate alone. They collaborate with other businesses and people within and outside their supply chains to establish mutually beneficial alliances. They do this because they know that partnering can leverage their own competencies and those of others to help propel their growth.
Strategic alliances are nothing new. Accenture, the management consultancy, says that Fortune 500 companies have an average of 50–70 alliances each. In this chapter, we’ll examine how to work ...