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Supply Chain Design (Collection) by Jay Jayaraman, Peter Cacioppi, Sara Lewis, Michael Watson, Arthur V. Hill, Stephen B. LeGrand, Mark J. Schniederjans

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Preface

Supply chains for the goods and services we consume or use impact all of us, every day. Business organizations realize that supply chains have become a strategy for success to better serve customers and improve their bottom line. How efficient and successful supply chains are is determined by how well they are managed.

To conceptualize what is involved in managing a supply chain, practitioners and scholars have explored a variety of paradigms. For instance, a supply chain may be viewed in the context of product life cycle stages (that is, Introduction, Growth, Maturity and Decline). Marketers have long used the product life cycle as a transformational process that can guide the movement of a product back up its life cycle, allowing the ...

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