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Supply Chain Management 2/e: Text and Cases, 2nd Edition by Janat Shah

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1

The Role of Supply Chain Management in Economy and Organization

Learning Objectives

After reading this chapter, you will be able to answer the following questions:

  • Why is a supply chain important?
  • What are the key supply chain decisions made by a firm?
  • How has the supply chain evolved over the past century?
  • What are the unique challenges of managing a supply chain in India?

Picture this scenario: A father–daughter duo walks into a three-storey outlet that houses every imaginable brand of jeans. The daughter wants to buy a new pair of jeans for college. The father, a busy man, is aware that his only role is to flash his credit card at the appropriate time. He impresses on the salesman that he needs to be back in his office within an hour ...

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