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The Role of Supply Chain Management in Economy and Organization
Learning Objectives
After reading this chapter, you will be able to answer the following questions:
- Why is a supply chain important?
- What are the key supply chain decisions made by a firm?
- How has the supply chain evolved over the past century?
- What are the unique challenges of managing a supply chain in India?
Picture this scenario: A father–daughter duo walks into a three-storey outlet that houses every imaginable brand of jeans. The daughter wants to buy a new pair of jeans for college. The father, a busy man, is aware that his only role is to flash his credit card at the appropriate time. He impresses on the salesman that he needs to be back ...
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