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Supply Chain Management 2/e: Text and Cases, 2nd Edition by Janat Shah

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9

Supply Chain Integration

Learning Objectives

After reading this chapter, you will be able to answer the following questions:

  • What are the different stages of supply chain integration?
  • What are the main causes of the bullwhip effect?
  • What are the barriers to successful supply chain integration?
  • How do firms build successful partnerships in supply chains?
  • In what ways do industry initiatives like ECR, VMI and CPFR help firms in achieving supply chain integration?

The retail sector is booming in India and so is pharma retailing. Health care is predicted to record the highest growth rate among all spending categories in the next two decades. This has prompted many retail chain companies to join the fray. Subhiksha, a Chennai-based retail chain, ...

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