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Supply Chain Management: Text and Cases, 2nd Edition
book

Supply Chain Management: Text and Cases, 2nd Edition

by Janat Shah
May 2016
Intermediate to advanced content levelIntermediate to advanced
504 pages
19h 53m
English
Pearson Education India
Content preview from Supply Chain Management: Text and Cases, 2nd Edition

13

Pricing and Revenue Management

Learning Objectives

After reading this chapter, you will be able to answer the following questions:

  • What is revenue management?
  • Why do firms offer differential prices to different market segments?
  • What are the conditions under which revenue management can be practised in an effective way?
  • How do firms make optimal pricing decisions in the context of revenue management?
  • Why does the fashion industry offer markdown pricing during the end of the season?

 

Sanjay Rathore is a busy man. He is responsible for the country-wide operations of the company that employs him. The company has 12 offices in India alone and an equal number in South-East Asia. Consequently, Sanjay lives out of a suitcase, spending most of ...

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Publisher Resources

ISBN: 9789353062538