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Supply Chain Management in Pharmaceutical Industry by Pearson
book

Supply Chain Management in Pharmaceutical Industry by Pearson

by Avadhut C. Sukhtankar, Sanjiv M. Haldankar,, P. M. Wadekar,, Neel Sharma,, Rajeev P. Patil
April 2024
Intermediate to advanced content levelIntermediate to advanced
998 pages
14h 52m
English
Pearson India
Content preview from Supply Chain Management in Pharmaceutical Industry by Pearson

CHAPTER 5

Demand Generation and Forecasting

5.1 INTRODUCTION

In the pharmaceutical industry, generally, the exercise of forecasting for the next year starts sometimes in November/December and is completed by the end of March of the ensuing year.

This exercise is done considering the following:

  1. Growth expected for the ensuing year
  2. Growth of the Indian pharma market
  3. Past trend of growth of the organization
  4. Past trend of growth of close competitors
  5. Past trend of growth of different therapeutic segments
  6. Actual sales and expected growth in various territories/regions/states/zones/etc.
  7. Compiling the entire data all over India and then taking a final decision looking into pros and cons, viz. mission of marketing department vis-à-vis corporate mission ...
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Publisher Resources

ISBN: 9789361597640