April 2024
Intermediate to advanced
998 pages
14h 52m
English
“A customer is the most important visitor on our premises. He is not dependent on us - we are dependent on him. He is not an interruption on our work - he is the purpose of it. He is not an outsider to our business - he is part of it. We are not doing him a favour by serving him - he is doing us a favour by giving us an opportunity to do so.”
Mahatma Gandhi
The Mahatma said it years ago; the trade realized it a little later.
As an aftermath of the industrial revolution, concepts of mass production were introduced in the agrarian and rural or even international supply chains. The stress was now on manufacturing the products in bulk and pushing them into the market. The assembly line was the natural development ...