CHAPTER 21
Reverse Logistics in Pharmaceutical
21.1 INTRODUCTION
The pharmaceutical industry in India is in a state of growth. Domestic sales has increased continuously during the last five years and so is the number of brands. The industry is estimated to have around 23,000 marketing companies and 60,000 brands in the market. Similarly, the number of manufacturers in the industry is around 10,000 and growing.
The industry has been characterized by growth with respect to revenues, number of brands and players in the market. There has also been a gradual rise in prices, as indicated by the wholesale price index for medicines. Despite this growth, the availability of essential medicines in the Indian market, especially in public sector institutions ...
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