CHAPTER 25
Online Sales in Pharmaceutical Industry
25.1 INTRODUCTION
In traditional ways, pharma distribution channels are either through C & F agents or through wholesale distributors and ultimately through retailers to the public. However, in today’s context, online sales of pharmaceutical drugs is slowly but surely getting established in India. Even though there are no established stringent Standard of Procedures (SOPs), the Government of India has given broad guidelines and soon, online sales will be recognized legally.
Many organizations have started dealing in pharmaceutical products through online sales, avoiding intermediaries and supplying the products directly to the user/patient giving them door delivery services with cash discount ...
Get Supply Chain Management in Pharmaceutical Industry by Pearson now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
