Supply Chain Management in Pharmaceutical Industry by Pearson

CHAPTER 32

Information Technology in Pharma Supply Chain

32.1 INTRODUCTION

One of the objectives of supply chain is information sharing amongst the Supply Chain partners and the proper use of such information to gain competitive advantage. Such information should be properly analysed and then appropriate decisions are required to be taken to improve the efficiency and effectiveness – both of the Supply Chain.

32.1.1 Importance of Information Flow in Supply Chain

1. The flow of information should be throughout the Supply Chain partners – downstream and upstream.
2. Such flow connects all partners in the Supply Chain and connects them well. Coordination with each other becomes easy.
3. Employees/Managers at different levels of Supply Chain – Upstream ...