Forecasting Transition Products: New Products Replacing End-of-Life Products

Forecasting end-of-life products and the products that are replacing them is tricky because of the many difficult-to-predict factors that affect product transitions. Sometimes product transitions need to be altered at the last minute because of manufacturing delays, or competitor actions. Sometimes companies announce the new product to much fanfare, but customers react with a shrug, or worse, with resistance to the new product. A large computer manufacturer often struggles with product transitions because customers are not necessarily ready to make a transition to a new product even though the manufacturer has announced its availability. As a result, the transition ...

Get Supply Chain Planning and Analytics now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.