CHAPTER 6
RightTripsTransportation Strategy
“Whoever travels life in integrity and straight lines travels securely, but whoever travels crooked paths will be found out.”
—SOLOMON
A few years ago we were working with a large frozen food company. A group of us were in the executive board room waiting for the CEO to show up. I was seated next to the CFO. While we were waiting, he decided to take me through their financial statements. He was especially proud of their expense statement for the prior 12 months. He insisted on showing me that all but one of their expense items had been reduced as compared to the prior year. He indignantly pointed out that the single line item that had increased in comparison to the prior year was transportation. He ...
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