Book description
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.
Product information
- Title: Supply Chain Strategy at Zophin Pharma
- Author(s):
- Release date: September 2013
- Publisher(s): Pearson
- ISBN: 9780133758573
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