CHAPTER 5Analyze Your Competition’s Supply Chain
In the last chapter, you made the transition from the internal to the external environment in your strategy process by considering seven supply chain game changers. The next step in this process is to continue this outward focus by considering your competition and technology trends. This chapter will address how to evaluate your competitors from a supply chain perspective; the next chapter will tackle technology.
The essence of strategy sometimes lies in choosing what not to do. Every company must place its bets carefully. Some companies operate on the razor’s edge of survival and cannot afford to make mistakes. For example, one well-known retailer holds a number three position in sales in its ...
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