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Supply Management and Procurement by Robert Turner

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12 Forecasting for Future Success

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Forecasting for Future Success

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Successful strategic goals and plans are based on forecasts developed from data that is well-researched, analyzed, and thought out. If markets, economies, and competition never changed there would probably not be a need to forecast future events, but since business is constantly changing, a need does exist to try and determine what those changes and their effects will be. Forecasts are predictions of situations, events, or outcomes at certain points in time, both short- ...

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