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Supply Market Intelligence for Procurement Professionals by Kelly Barner, Jeanette Jones

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INDUSTRY AND MARKET RESEARCH

There are two main types of market research: primary and secondary. Primary research is when a researcher, often sponsored by an organization or company, is involved in the actual data-gathering through the use of interviews, telephone surveys, and questionnaires.1 Secondary research involves the use of existing data that has either been created to allow for customization, and/or published in an “off-the-shelf ” or packaged format. The resources listed in this chapter are all sources of secondary research.

Market research provides detailed and comprehensive data about what markets are currently doing and what they ...

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