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Surprise! by Vincent P. Magnini

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PART III

Generating Surprise Ideas: An Employee’s Perspective

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Generating a continuous stream of surprise ideas requires a culture founded upon innovation. First and foremost, people on your team must be motivated to innovate and have the ability to do so. Regarding motivation, your employees are most innovative when they are satisfied with their jobs. In terms of ability, you can screen for creativity in your hiring process, but must also screen for emotional intelligence and a learning orientation because an individual’s creativity cannot be manifested in your firm without these other two characteristics. Furthermore, in order for your firm to be innovative, those on your team must be aware of each others’ areas of expertise and must ...

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