10 Qualitative Survey Item Review
10.1 Overview
The aim when creating a survey is to produce the best possible items that measure the attributes of interest. Even if the items are on target, they must be presented in a format that is readily understandable so that people are motivated and are able to provide the best possible answers. To ensure that respondents interpret items as intended and the survey is presented properly, we pilot test the survey.
As discussed in Chapter 7 on developing a survey blueprint, pilot testing a survey for the purpose of examining and improving the quality of the survey involves (1) reviewing draft surveys by a handful of experts and target participants through interviewing, (2) ...
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