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Surviving the Techstorm by Nicklas Bergman

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CREATEA NEWFRAMEWORK

Emerging technologies can be seen as both opportunities and/or threats, depending upon your existing position, viewpoint and mindset. For a startup, a new technology can be its entire reason for being, but there is still an absolute need to understand what is happening in the field. For established companies, or incumbents, emerging technologies are often seen as complicated, time consuming, risky and quite frightening. The reaction to this new reality is often the same.59 Firstly there is a defensive response where the incumbent believes that the new technology poses a threat to its core business, and secondly a sense of possibilities when the technology shows promise and is too tempting to ignore.

What we see here is ...

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