Sustainable Product and Process Design
Consumer demand for sustainable products is increasing worldwide. In fact, one 2009 study—which surveyed consumers in nine countries and interviewed shoppers in seven Chinese cities—concluded that consumers today are buying more “green” products than ever before, particularly those that are also considered to be of high quality. Shoppers also want producers to be completely transparent, have good environmental records, be clear about product risks and safety, provide information about products’ environmental impacts, have high ethical standards, and treat employees fairly. The study, conducted by the Boston Consulting Group, also reported that many executives at leading consumer products companies ...
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