CHAPTER 1-1

Selfridges

Reinventing Retail Through Project Earth

Creating a Profitable Business that Respects the World, Builds Trust, and Embodies Creativity and Innovation

Project Earth is about us taking radical action in response to the climate crisis. Our commitments to science-based targets and a net-zero future include ensuring the use of environmentally impactful materials coming from certified sustainable sources.

—Commitment to Sustainability Selfridges

Selfridges’ Project Earth initiative defines the companywide commitment to change the way shopping is practiced in its stores and beyond, serving as an industry guideline. Released in mid-August, 2020, the commitment details the deep scope of the programs currently in place and for ...

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