Transforming Waste Into Fashion Products and Fabrics
Ecoalf is much more than just a fashion brand; it’s a sustainable lifestyle experience.
—Javier Goyeneche, president, Ecoalf
Figure 1-4.1 Ecoalf bag
Javier Goyeneche, president and founder of Madrid-based Ecoalf, realized in 2009, the year that his sons Alfredo and Alvaro were born, that the next generation would have to deal with a continuing reduction of natural resources. He decided to do something about it, and established Ecoalf as a sustainable fashion brand. He chose the memorable tagline, “Because There Is No Planet B” to represent the ...
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