Building the Next-Gen Clothing Brand
Selling Customers on Sustainable Fashion
“We’ve realized that there is much more to do to spread the Everlane story,” says Michael Preysman, Everlane founder and CEO.
Since launching the company in 2011 with a $1.1 million investment as a direct-to-consumer clothing brand committed to “radical transparency,” Preysman and his team have been strategically expanding its scope. Current estimated valuation is up to $200 million for Everlane, a private company. Everlane has used its website and social media to offer customers a glimpse into its factories around the world, give voice to the workers making its garments, and share a price breakdown of each product it sells.
At an Everlane retail ...
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