Game-Changers for Sustainability
Ultraboost Made To Be Remade Can Be Ground Up and Melted Back Into Materials for a New Shoe With Zero Waste
Adidas is the world’s second largest sports apparel and accessory company, with 2021 sales of $22.1 billion. Headquartered in Herzogenauah, Germany, where it was founded in 1949, the company’s production can top 900 million products a year. It operates 2,184 retail stores in 50 countries.
Adidas is exploring new ways to minimize waste and recycle products. Companywide ambitions include using less water, cutting back energy consumption, and helping to keep plastic trash out of the ocean.
A Sign of Things to Come
In 2021, Adidas launched a new series of Ultraboost drops to coincide with ...
Get Sustainability for Retail now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
