From 2 Thousand Chocolate Eggs, Up To 20 Thousand Tons
From his first order for $500 to the current estimated sales of $909 million, Alexandre Costa, founder and president of Cacau Show, has paid close attention to giving customers what they want.
Cacau Show began on Easter 1988, in São Paulo, Brazil, when Alexandre, aged 17, decided to experiment making chocolates to resell and earn some extra money. His original recipe was a success, and he soon got an order for two thousand 50 gram chocolate eggs. When the young entrepreneur arrived with the factory he had selected to fill his order, he met with bad news. He was informed that it was not possible for this company to produce the products for which ...
Get Sustainability for Retail now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
