CHAPTER 2-7

JEM

A Voice of New Luxury

JEM Jewellery Ethically Minded Is Based on Change, Sustainability, and Enhancing Communities and Lives

image

Figure 2-7.1 The bracelet collection in Fairmined gold

Photo courtesy: JEM Jewellery Ethically Minded

image

Figure 2-7.2 An example of the bracelet collection in Fairmined gold

Photo courtesy: JEM Jewellery Ethically Minded

Questions by Ken Nisch; responses from Dorothée Contour, Founder and CEO of JEM Jewellery Ethically Minded, Paris.

KN: Please describe JEM’s positioning in the contemporary retail jewelry market. ...

Get Sustainability for Retail now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.