Building Customer Loyalty and Community Employment Opportunities
A People-Centered Approach for Baggit, an Indian Fashion Brand
Interview with Nina Lekhi, Founder and CEO, Baggit, with Ken Nisch
KN: What is the personal mission that encouraged you to recognize that other people might want bags and similar products that are not made of leather?
NL: Beauty without cruelty is a phrase we use a lot at Baggit. Years ago, I went to the market with my mom and would buy pieces of different leathers to bring home and experiment with. Then, I’d sit on my balcony in the sun, oil them, and watch how the colors changed. But, I came from a predominantly vegetarian household, and eventually moved away from leather because of the origin ...
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