James Avery was a self-taught jeweler who built a Southern retail empire, selling his creations starting with his first store in Dallas in 1973. The company now employs more than 3,500 people in 90 stores in five states across the South. Their extensive collection is sold on the company’s website and in 229 Dillard’s stores in 29 states. Total estimated annual revenue is $156 million.
Figure 4-6.1 James Avery headquarters, Kerrville, Texas
Photo courtesy: James Avery Artisan Jewelry
Figure 4-6.2 A James Avery retail store, displaying the company’s extensive jewelry collection ...
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