4. Honda Automobile (Thailand) and Its Supply Chain Disruption

Kraiwinee Bunyaratavej

Wesley College

Case prepared for classroom discussion as opposed to illustrating the effective/ineffective management of a situation.

In 2011, a once-in-a-generation flood engulfed large portions of Thailand. Honda Automobile (Thailand) Co., Ltd. (HATC), was not spared. Pictures of hundreds of cars in a lot submerged underwater were shown all around the world. Soon, it became clear that the impact of the flood had spread well beyond Thailand. Honda’s plants around the world that imported car parts from Thailand faced shortages causing a disruption of their global supply chain.

Honda Automobile (Thailand) History

Honda Cars (Thailand) Co., Ltd. (HCT), started ...

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