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Sustainability in Supply Chain Management (Collection)
book

Sustainability in Supply Chain Management (Collection)

by Peter A. Soyka, Robert Palevich, Steven M. Leon
October 2013
Intermediate to advanced content levelIntermediate to advanced
1104 pages
28h 27m
English
Pearson
Content preview from Sustainability in Supply Chain Management (Collection)

15. NH: Innovation and Knowledge Production Through Active Stakeholder Management

Marina Mattera

Economics & International Relations Area

Universidad Europea de Madrid—Madrid (Spain)

Creation of Innovations

According to the OECD (2005), the concept of innovation can be defined as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations” (OECD 2005, 46). Furthermore, innovations can be classified according to the nature of the new item created; they can be a product, a production process, marketing practices, or an organizational method. It is assumed that the innovation can be the creation ...

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Publisher Resources

ISBN: 9780133480696