15. NH: Innovation and Knowledge Production Through Active Stakeholder Management
Economics & International Relations Area
Universidad Europea de Madrid—Madrid (Spain)
Creation of Innovations
According to the OECD (2005), the concept of innovation can be defined as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations” (OECD 2005, 46). Furthermore, innovations can be classified according to the nature of the new item created; they can be a product, a production process, marketing practices, or an organizational method. It is assumed that the innovation can be the creation ...
Get Sustainability in Supply Chain Management (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.