Too many companies have approached sustainability initiatives in a way that is just plain unsustainable. To foster more lasting change, it’s important to address six of the biggest stumbling blocks.
CB Bhattacharya and Paul Polman
The current corporate sustainability movement is unsustainable. Not because companies are pursuing the wrong goals — but because they are going about them the wrong way. Never before have companies been more conscious of the need to run their businesses in an environmentally, socially, and economically responsible fashion. Yet never before have theory and practice been wider apart. When it comes to practicing and not just preaching sustainability, many companies ...