Chapter 4 What Does Sustainability Mean to Your Industry?

Many company executives are asking: “How can our company become more sustainable?” The answer to that question involves assessing items that are common across all industry sectors and those that vary from sector to sector.

In this chapter, we:

–Look from 30,000 feet and characterize sectors in three broad groups

–Define the common denominator across industry sectors

–Outline tomorrow’s industry sectors—as they are quickly evolving

–Provide examples of how companies are transforming themselves today (and in some cases have been for over two decades)

–Offer a counterpoint—sharing the view of climate change deniers and other skeptics who may think all this sustainability stuff is counter ...

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