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Sustainability
book

Sustainability

by Gilbert S. Hedstrom
November 2018
Intermediate to advanced content levelIntermediate to advanced
335 pages
8h 39m
English
De Gruyter
Content preview from Sustainability

Chapter 11 Vision, Mission, and Values

The Scorecard begins by examining (in the Governance section) the essence of any corporation or enterprise: its stated vision, mission (or purpose), and core values. This is the starting point for any company (its reason for existing)—and thus a logical starting point for the Scorecard.

Ashland recently revised its corporate vision and mission statements to align more directly with the realities of twentieth-first century growth. Ashland’s old vision was “To be viewed as the best specialty chemical company in the world.” The company’s new vision is “To make a better world by providing creative solutions through the application of specialty ingredients and materials.”i

Having some strong reference to a sustainability-related ...

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Publisher Resources

ISBN: 9781547400508